You built a brand people love. You got customers and products onto the shelf. But the business has outgrown the way it's being run.
"I've been in that room — not as a consultant who flies in with a deck, but as someone who's run those P&Ls, sat in those retailer meetings and built those teams."
— Pedro Demartini · Founder, Sunny DaysThere's a stage every growing FMCG brand hits — too big to be scrappy, not yet big enough to have the team and systems the strategy demands. That's where founders get stuck.
Range reviews come fast. Without a commercial strategy and category story ready, you're reactive — not leading.
The business waits on you for every major call. If you step back, the business steps back with you.
Margins under pressure. Costs up. Competitors better funded. The playbook isn't cutting through.
A holiday you can't take. A weekend stolen. A signal you can't ignore.
"We're growing but I'm not winning. I feel like I'm holding the whole thing together with my hands."
What they've already triedA system that takes founder-led FMCG brands from strategic bottleneck to a growth plan the whole team can execute — and a review rhythm that keeps the business moving without the founder in every decision.
10 questions across five pillars. An honest picture of where the strategic weight is building up — and what to fix first. Followed by a complimentary 30-minute growth session.
A half-day structured diagnostic that gives you a clear, written picture of where the business actually stands — and what to prioritise first.
An integrated growth plan engagement that delivers real results — structured, team-aligned and built to outlast Pedro's involvement.
Ongoing strategic leadership embedded in the business — senior operator thinking and delivering without the full-time overhead.
Founder, Sunny Days · Gold Coast, Australia
I've run P&Ls, sat in retailer meetings, built teams from scratch and turned around businesses across four countries. I know the weight founders carry — because I've carried it too.
Grew a challenger brand from #3 to #1 in the chilled category
Launched a new product range generating over $25M in sales
Grew category market share from 35% to 44% in Australian retail
Delivered a 4% margin improvement across a full product portfolio
Turned around a loss-making business and returned it to profit within 6 months
Built an $80M FMCG beverages business from the ground up in 5 years
Two ways in. Both start with a real conversation — not a sales process.
10 questions across five pillars. Scored result shows exactly where the weight is building — followed by a complimentary 30-minute growth conversation.
Get the scorecard →A direct conversation about where your business is, what's getting in the way, and whether the Clear Days Framework is the right fit for you.
Book a call →pedro@sunny-days.com.au · +61 447 718 861 · Gold Coast, AU
